Fresh perfumes for everyday wear

Daisy Eau So Fresh by Marc Jacobs

Looking for a scent that’s as fresh as a Daisy? You guessed it. Marc Jacobs Daisy Eau So Fresh takes the crown, expertly harnessing the flower power vibe of the iconic OG scent with an added spritz of sweetness thanks to notes of grapefruit, raspberry, pear, and apple blossom. And if you want longer-lasting staying power, try Daisy Ever So Fresh, with eau de parfum concentration and warm, tinged-by-sunshine notes, she’s the sophisticated older sister to Eau So Fresh. 

Fresh Couture by Moschino

Proof that fresh scents are anything but boring, Moschino’s Fresh Couture has gone down in fragrance history. Why? Let’s see, we have the obvious – the household cleaner bottle, playful and ironic, dressing up a couture scent in the most unexpected way. Then there’s the refreshing and energising floral-fruity notes (raspberry, mandarin, ylang-ylang, peony) that have the power to put a pep in your step. Who said all fresh smelling perfumes were made equal?

Touch by Burberry

If you want an everyday go-to, check out the Burberry archives. A scent as refreshing today as it was back in its launch era (we’re talking early noughties), Touch is an undisputed day-to-night hero thanks to it so-fresh-and-so-clean profile. At first spray you’re transported outdoors with notes of floral violet leaf, zesty mandarin, and earthy Artemisia, but soft spices start to come through at the heart which gives it the depth and hold that will keep you coming back for more. 

L’eau d’Issey by Issey Miyake

Arguably the fragrance that put fresh scents on the map, Issey Miyake’s iconic OG L’eau D’issey will never let you down. A hall of fame-worthy scent, it was the first ever aquatic, floral fragrance for women, and since it’s debut in the early 90s, it’s become a firm favourite across the globe. Bottling up a blooming bouquet of lily, lotus, and rose, it’s transcended the trends with its sophisticated and elegant profile.

Man Eau Fraiche by Versace

If you want to bring those sun-drenched, holiday vibes into your everyday fragrance wardrobe then you go Versace. Bottling up the spirit of the Mediterranean, Man Eau Fraiche, delivers on light and airy, with a sensuous twist. Combining fresh neroli and angelica flowers, with spicy black pepper, cardamom, and saffron, it’s the perfect balance of day and night – one you’ll reach for the office, the weekend escapes, and beyond.

Libre by YSL

The ideal fresh scent is one that you can wear every day, that lifts your spirit and leaves a little smile on your face. Libre by YSL ticks all those boxes! YSL’s Libre Eau de Toilette brings a lighter, fresher alternative to the brand’s signature Eau de Parfum, twisting the original blend of cool lavender and orange blossom with white tea.

LAZY SUNDAY MORNING BY MAISON MARGIELA 

Is there anything dreamier than lying in bed on a Sunday morning in crisp, clean white sheets with the sun pouring through your window? If that’s your idea of heaven, you’ll want to get your hands on Lazy Sunday Morning, pronto! This beautifully soft scent is reminiscent of fresh laundry and clean skin with its notes of sparkling pear, aldehyde, sensual orange blossom and white musk. *swoon* 

LOVE STORY BY CHLOE

What happens when you combine fresh and floral notes in a bottle? You get a perfume that radiates pure happiness, just like Love Story by Chloe. The subtle yet sexy scent sparkles with pear, neroli and citrus notes before drying into a romantic aroma of rose, peaches and sophisticated orange blossom. It’s a gorgeous scent that wouldn’t feel out of place whether worn in the warm summer sun or as a finishing touch to a date night ensemble. 

About Elena Chow

Copywriter

Elena is a creative copywriter who’s been around the beauty block for more than a decade, writing for brands and glossy magazines. A self-proclaimed fragrance addict (her ‘open’ collection is at 14 bottles, but who’s counting?), it’s no wonder she loves penning pieces on our newest releases and trending notes. Her signature scent? Elle by Yves Saint Laurent.